CoCreate where design meets meaningful change.
Collaborating with the team, our initial focus was on defining the distinct language Dukes would adopt, understanding its critical role in shaping the brand's visuals and overall identity. We aimed for a tone brimming with confidence, embodying a straightforward, yet humble approach. Their dedication to their craft is serious business, a sentiment we intended to reflect in both their visual presentation and communication, albeit with a sprinkle of humour. Our goal was to create messaging that is clear and concise, effortlessly slicing through the noise of conventional advertising.
Building on this foundation, we then designed their visual branding to exude a rustic charm—a "what you see is what you get" ethos. Yet, what you see with Dukes is undeniably quality, excellence, and sheer deliciousness encapsulated in every aspect.
Dukes has emerged as a straightforward, no-nonsense brand that delivers top-notch comfort food through its sandwiches. The experience it offers customers is characterised by simplicity, yet in the most commendable and satisfying way. This seamless journey is further enhanced by the exceptional team behind Dukes, who ensure that every aspect of the service reflects the brand's commitment to quality and ease.
The presented images reflect a strong brand identity for "Dukes Sandwiches" through a cohesive design aesthetic that emphasises earthy tones, minimalism, and a focus on the product itself. The visuals are clean and modern with a rustic charm, which is likely to appeal to customers looking for quality and simplicity. Overall, the design aesthetics tell a story of quality, attention to detail, and an artisanal approach to food. It's a modern take on the classic sandwich that appeals to a discerning clientele who appreciate both taste and design.
