CoCreate where design meets meaningful change.
I was engaged by Bunch to develop the branding for Bunnings’ Trade Incentive Program, aligning closely with the existing style guide to ensure brand continuity. The program was created to close communication gaps between builders and suppliers and strengthen their professional connections.
The program leveraged the sporting events calendar to deliver a series of curated experiences. Using the sporting events calendar as a foundation, a series of events was organised to bring customers and suppliers together, creating opportunities for networking, introductions, and casual socialising. The program featured a varied schedule of keynote speakers, industry forums, and unique experiences, all aimed at fostering a sense of community and collaboration within the industry. This comprehensive approach was essential in creating meaningful brand engagement and enhancing loyalty between builders and suppliers.
